#ogilvychange is a behavioural science approach that combines the gravitas of leading research in cognitive psychology and behavioural economics with the communication expertise of the Ogilvy Group. At just over one years old #ogilvychange is working with some of the worlds largest brands to change people’s minds and behaviour for the better.
The practice was founded by Vice-Chancellor, Ogilvy & Mather UK, Rory Sutherland and Director of Strategy Integration, Jez Groom. We have an active community of behavioural economics experts consisting of leading professors from around the world, available predominantly to Ogilvy clients.
We have Little Ideas from Big Thinkers that solve Big Behavioural Problems.