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Ogilvy Change is the specialist behavioural economics practice within the Ogilvy group; we combine a foundation of science with the power of creativity. This means our team of Choice Architects investigate and apply principles from cognitive psychology, social psychology and behavioural science to create measurable behaviour change in the real world.

Our work is sometimes as small and precise as changing the copy on emails or the shape of buttons on websites, but now we’re four years old, our projects are often bigger and more pioneering. They range from psychologically optimising call centres, creating behavioural nutrition TV programmes in Mexico, to inventing solutions to improve hand washing hygiene in South American factories.

In recognition of the scientific method, we collaborate with leading academics and experts to review our projects and bridge the gap between theory and application. We know our approach and solutions are only as good as the way we communicate them, so both internally at Ogilvy and externally with clients we make sure the science is simple, inspiring and directly applicable.

In short, we believe that combining a scientific understanding of behaviour with the power of creativity is the best way to solve real world problems.

 

  

 

Our clients include:

 OurClients2


Our panel of experts:

Rory Sutherland

Rory Sutherland

Vice-Chairman, Ogilvy & Mather UK and co-founder of Ogilvy Change. With the discovery of behavioural economics, Rory found that it was a serious academic discipline that can positively impact business. He continues to provide behavioural insight with his TED talks, blog at Campaign and his busy Twitter account.

Jez

Jez Groom

Jez has become a leader in behavioural science strategy. With 20 years industry experience, he co-founded Ogilvy Change and successfully applied behavioural learnings to local and global communications. In 2016, Jez branched out from Ogilvy Change and created a consultancy specialising in behavioural finance and economics.

Prof. Nick Chater

Prof. Nick Chater

Nick is Professor of Behavioural Science at University of Warwick Business School, which he joined in 2010, after holding chairs in psychology at Warwick and UCL.

Nathalie Nahai


Nathalie Nahai

Nathalie is an award-winning speaker, Web Psychologist, and best-selling author of 'Webs of Influence: The Psychology of Online Persuasion' (Pearson). Having coined the term 'web psychology' in 2011, she helps businesses apply scientific rigour to their design and decision-making processes, to achieve better engagement online.


Prof. Paul Dolan


Prof. Paul Dolan

Paul is currently a Professor of Behavioural Science in the Department of Social Policy at the London School of Economics and Political Science, as well as a member of the Cognitive and Behavioural Sciences Panel of the World Economic Forum, and an expert advisor to Ofgem.

Dr. Alain Samson


Dr. Alain Samson

Alain studied sociology and social psychology at UC Berkeley and the University of Michigan, followed by Ph.D. work at the London School of Economics where he is currently a senior consultant, as well as an associate at ESCP Europe Business School’s Creativity Marketing Centre.

Dr. Nick Southgate


Dr. Nick Southgate

Having obtained a PhD on the philosophy of personal identity from Durham University, Nick now works freelance on a myriad of projects that include Grey’s GSK portfolio in the UK, the IPA’s Behavioural Economics initiative and The School of Life, the educational institute founded by Alain De Botton.

Dr. Fiona Adshead


Dr. Fiona Adshead

Before joining PwC on secondment Fiona was Director of Chronic Disease and Health Promotion at the World Health Organization with five years’ experience as Deputy Chief Medical Officer and Director General in the UK Government responsible for Health Improvement and Health Inequalities.
 


Dr. Sarah Walker


Dr. Sarah Walker

Sarah is the Director of Research & Development for Consumer Neuroscience at Millward Brown. She works with clients and researcher teams to develop new ways of applying learnings from behavioural economics and cognitive science to how we measure consumer attitudes and opinions.

Dr. Andrew Bass

Dr. Andrew Bass

Andy is an independent consultant who helps leaders to accelerate the achievement of their strategic goals. He has a PhD in Software Engineering from Aston University,and a research background in systems thinking, organizational culture and ergonomics (the application of human sciences, especially psychology, to design). He teaches Consulting on Complex Problems at Warwick Business School and is a member of Interchange Research, a leading cybernetic think tank creating "minimalist interventions" in the corporate world. 

 

 

Tim Reid


Tim Reid

Tim is an independent qualitative researcher who is interested in the discrepancy between what people say and what they do.  This lead to his work on the subject of how the unconscious affects decision making and people’s behaviour.