BREAKING NEWS - The Babies of Woolwich
One of the most interesting - and still debated - ideas in crime-fighting and sociology in the last few years came from an article in The Atlantic magazine by two sociologists called George Kelling and James Wilson. This was the inspiration for much of Bill Bratton's work as Police Commissioner of NY City in the 1990s.
The theory holds that very small environmental factors or cues can have a catalytic effect on crime and antisocial behaviour. One broken window quickly leads to two - through the unconscious assumption that, since no one repairs a single window, the area is effectively lawless. Two broken windows lead to a break in. And so on...
Ogilvychange are conducting a more artistic experiment in this area by painting local children on to the metal grey shutters of local businesses, in nearby Woolwich.
Results will follow soon, but for now watch a cool timelapse video of the shutter art being created below and see what the local Woolwich community think here. More timelapse videos can be found here and here.
More about #ogilvychange
#ogilvychange is the new behavioural proposition that combines the gravitas of leading behavioural academic research with the real world communication expertise of the Ogilvy Group.
Capitalising on Rory Sutherland's IPA presidency agenda, we aim to create the largest, most active community of behavioural experts in the world, available exclusively and on tap for Ogilvy clients.
Photographer: Julian Hanford