Last year we hosted a range of great speakers such as the Nobel Prize winner Prof. Daniel Kahneman, Author of Influence Prof. Robert Cialdini and the newly published Web Psychologist Nathalie Nahai.

Save the date:

The next #ogilvychange event is Nudgestock @ Digital Shoreditch, London (Friday 24th May, 2013). For more info please see below. 

Nudgestock 2013

Friday 24th May, 2013 - Digital Shoreditch, London

#ogilvychange is proud to announce Nudgestock, a behavioural science conference with a festival feel that will see some of the world’s brightest speakers in the behavioural space. The event will form part of Digital Shoreditch festival in London this summer.

Nudgestock is the opportunity to hear from and network with the world’s leading academics and practitioners who are using behavioural economics at scale.

Details of how to get tickets are to be announced soon! Follow us on twitter @ogilvychange to find out first.

An evening with Rory Sutherland and Matt Watkinson

Wednesday 6th February, 2013 - Ogilvy East, London.

This year we are again endeavouring to present the freshest thinking from the world of Behavioural Science starting with 'An evening with Rory Sutherland and Matt Watkinson' the author of the 'The Ten Principles of Great Customer Experience.' 

Watch the video below to learn more.

The Babies of Woolwich

One of the most interesting - and still debated - ideas in crime-fighting and sociology in the last few years came from an article in The Atlantic magazine by two sociologists called George Kelling and James Wilson. This was the inspiration for much of Bill Bratton's work as Police Commissioner of NY City in the 1990s.

The theory holds that very small environmental factors or cues can have a catalytic effect on crime and antisocial behaviour. One broken window quickly leads to two - through the unconscious assumption that, since no one repairs a single window, the area is effectively lawless. Two broken windows lead to a break in. And so on...

#ogilvychange are conducting a more artistic experiment in this area by painting local children on to the metal grey shutters of local businesses, in nearby Woolwich.