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#ogilvychange Summer School 2016

Applications now open!

summer school logo

The #ogilvychange team are looking forward welcoming six of the brightest behavioural science students and recent graduates to the thirds edition of the summer school.

When? Monday July 25 to Friday July 29th 2016.

Where? Sea Containers, South Bank, London UK   SE1 9PD

The select group will learn to apply their knowledge of psychology and economics to marketing. The main focus of the week will be two behaviour change briefs from charities, borne out of our partnership with Pimp My Cause. They will also be immersed in the world of advertising, with sessions alongside key people from across Ogilvy.

Applications opened on Monday 18th April 2016.

Applications will close at middday (BST) on Friday 6th May 2016

Click here for more details and to apply

#ogilvychange Summer School 2015

The #ogilvychange team are looking forward welcoming six of the brightest behavioural science students and recent graduates to the second summer school from Monday 17th to Friday 21st August.

The select group will learn to apply their knowledge of psychology and economics to marketing. The main focus of the week will be two behaviour change briefs from charities, borne out of our partnership with Pimp My Cause. They will also be immersed in the world of advertising, with sessions alongside key people from across Ogilvy.

Last year, the students worked on briefs from the WISE Campaign, to increase the number of girls taking STEM subjects at school, and Sky Badger, a charity dedicated to raising awareness of disabilities. Their ideas were later presented back to the clients with great success (and Sky Badger went on to win the Guardian's Charity Award 2014).

If you're interested in applying for the #ogilvychange summer school, you can do so here.

 
   

 

 

 

   

#ogilvychange Sydney opens

Sam Tatam Rory Sutherland David Fox thumb 400x266 158982

 

 

 

 

 

 

 

#ogilvychange has opened in Australia, further expanding Ogilvy's world-class cognitive psychology and behavioural economic offering in the Asia-Pacific region. 

Operating out of Ogilvy's Sydney office the practice is led by Sam Tatam who holds an MA in Psychology and recently returned from London where he worked closely with Rory Sutherland and the #ogilvychange management team.

Since launching overseas, #ogilvychange has worked on some of the globe's biggest brands and with leading organisations to map and change people's behaviour. While still viewed by many as an emerging marketing science, the reach of #ogilvychange continues to expand, launching in both Prague and Madrid early this year, and most recently in Singapore.

 

Teaching the world to nudge: #ogilvychange sets up shop in Singapore 

#ogilvychange is excited to announce the #ogilvychange is open for business in Singapore - our first office in the Asia Pacific region.

Sonal Narain, Head of #ogilvychange Singapore & Regional Planning Director,
commented: “We are launching #ogilvychange in Singapore because we see a strong business case for it in this market, and have already been applying Behavioural Science principles to our working philosophy for some time, and with great success in recent campaigns for the public sector. That said, this approach should be adopted by any organization or business that wants to make a positive business or social impact as better understanding of the true motivations of human behaviour makes a significant difference in end results and effectiveness.”

Partnering with leading professors from institutions such as Nanyang Technological University’s Wee Kim Wee School of Communication and Information in Singapore, the London School of  Economics and Warwick University, a dedicated #ogilvychange resource works alongside agency  and client teams to educate, stimulate and experiment with new and interesting ways to ‘nudge’ people to make better decisions in their daily lives.


Rory Sutherland and Sonal Narain

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Habit formation - with Nir Eyalnireyal2

On Monday April 28th, #ogilvychange are delighted to be hosting a very special evening with Nir Eyal, lecturer at the Stanford Business School and expert on habit formation. On the 28th April he’ll be running a 3 hour workshop to get to the heart of how the power of habits can be harnessed. Over the course of the session we’ll cover:

- The common design patterns of habit-forming products.
- The stages of habit formation and how to optimize for user retention.
- An in-depth look at the psychology behind what drives user behavior and how to build products to cater to core human needs. 
- Practical steps for leading a habit design process to ensure your product is used regularly.

 

For more information click here 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Nudgestock 2 logo 
#ogilvychange are pleased to announce that the largest festival of behavioural experts in the world is BACK.

However we only have 130 spaces left so don't delay! http://www.eventbrite.co.uk/e/nudgestock2-tickets-11101387549

Situated in the Astor Theatre in Deal, Kent, this year's theme is 'a little less conversation, a little more intervention' as we dedicate our focus to delivering real action, celebrating where theory and hypotheses has been creatively translated into successful behaviour change around the world.

We have a selection of inspiring speakers, including Kelly Peters of BE Works, economic instability expert George Cooper and Major-General Andrew Douglas Mackay on the psychology underpinning global conflict, with our full line-up and keynote speaker being announced closer to the date.

 

Ogilvy Lab Day  - Head vs Hearts

JEZ Labday

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This Valentine's Day, when so many of us are hoping to influence the hearts of others, the #ogilvychange team are excited to be co-hosting the latest Ogilvy Labs Day  - taking long loving look inside our heads to investigate how cutting edge research findings from behavioural science can help change what people do.

As part of the event held at Ravensbourne College we’ll be hearing from some of the countries leading Behavioural and Web Psychologists to debate the vast leaps being made in behavioural psychology and neuroscience and what these new discoveries mean for the communications industry.

Topics to be discussed on the day include practical steps brands can take to benefit from the insights being unearthed by Behavioural Economics and how Ogilvy's Rory Sutherland, Jez Groom and others have been busy applying Behavioural Economics to influence behaviour change.

Read more about the lab day here

 

ogilvychange Summer School – 12th – 16th August, 2013

Ogilvy are to host their first Behavioural Science summer school this year which offers up to 6 students the unique chance to work on a live behaviour change brief with their specialist team in Canary Wharf, London.

#ogilvychange works with some of the world’s leading brands to apply research in the behavioural sciences to clients including British Airways, Unilever, Kimberly-Clarke, IBM and News International.

The week long experience will include a crash-course in applying behavioural science to marketing as well as the opportunity to work alongside world leading proponent of Behavioural Economics, Rory Sutherland and the #ogilvychange team. Successful candidates will also have the opportunity to network with a variety of people from across the Ogilvy Group businesses.

 

 

 

Nudgestock Vector logo 01

 

Friday 24th May, 2013

Digital Shoreditch, London

#ogilvychange is proud to announce Nudgestock, a behavioural science conference with a festival feel that will see some of the world’s brightest speakers in the behavioural space. The event will form part of Digital Shoreditch festival in London this summer.

Nudgestock is the opportunity to hear from and network with the world’s leading academics and practitioners who are using behavioural economics at scale.

Follow us on twitter @ogilvychange to find out first.

 



An evening with Rory Sutherland and Matt Watkinson

Wednesday 6th February, 2013 - Ogilvy East, London.

This year we are again endeavouring to present the freshest thinking from the world of Behavioural Science starting with 'An evening with Rory Sutherland and Matt Watkinson' the author of the 'The Ten Principles of Great Customer Experience.' 

Watch the video below to learn more.

 


The Babies of Woolwich

One of the most interesting - and still debated - ideas in crime-fighting and sociology in the last few years came from an article in The Atlantic magazine by two sociologists called George Kelling and James Wilson. This was the inspiration for much of Bill Bratton's work as Police Commissioner of NY City in the 1990s.

The theory holds that very small environmental factors or cues can have a catalytic effect on crime and antisocial behaviour. One broken window quickly leads to two - through the unconscious assumption that, since no one repairs a single window, the area is effectively lawless. Two broken windows lead to a break in. And so on...

#ogilvychange are conducting a more artistic experiment in this area by painting local children on to the metal grey shutters of local businesses, in nearby Woolwich.