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June 10th 2016, Folkestone UK

Tickets, Line Up and Details for 2016 available here...







For one day in June, a cliff top theatre on the south coast in Folkestone will be packed with experts, professors, practioners, students and entrepreneurs all learning from the best in behavioural science.

This event is for advertisers, marketers, communicators and everyone who wants to understand what makes people do the things they do.

We call this a 'festival of behavioural science' to embrace the enormous diversity in the field. All under one roof you'll find social psychology, behavioural economics, neuroscience, game theory, evolutionary biology, decision theory and more.



On Friday 24th May 2013, #ogilvychange hosted Nudgestock, the world's largest gathering of Behavioural Science experts.

Nudgestock was part of Digital Shoreditch, an annual festival of creative, technological and entrepreneurial talent in East London. 

Taleb and Sutherland nudgestock

The event was a roaring success, and we were swarmed with remarkable feedback from some of the 700 guests that attended and 2000 people who watched the live stream globally. 

Rory Sutherland, Vice-Chairman, Ogilvy & Mather UK and Co-Founder of #ogilvychange commented in anticipation to the event:

“There is a big difference between invention and innovation. The best inventions in the world are worthless unless people choose to adopt them – and change their behaviour as a result. This conference is an important first step towards making technologists and psychologists natural bedfellows.”

nudgestock flickr


#ogilvychange had world-renowned experts, authors and TED speakers discuss their latest research on how to apply behavioural insights to the communications industry. Topics ranged from online psychology, teaching monkeys how to use currency and the science of persuasion behind irritating phone calls.



Honey I shrunk the Vice-Chairman 

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Also at Nudgestock we had the Beuchet Chair, a visual illusion to demonstrate the unexpected shortcuts that our brains make. The result of a small trick of perspective: a miniature Rory!  

Sign up to the #ogilvychange community

Rather than carrying out the laborious task of filling in your details by hand, we asked people to sign up by text, making the task as cognitively effortless as possible.


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 This behavioural insight enabled us to acquire a whopping 14% of the audience's contact details

Finally, we ran a secret behavioural experiment on the day to be announced soon



 Photos of the event can be found on our Flickr site