Rory’s recommendations

If you would like to gain a deeper understanding of behavioural economics check out Rory's top 6 blogs, as well as interesting books and videos on the subject.



The authors started their own Freakonomics blog "to keep the conversation going" in 2005. The blog has become increasingly insightful, with recurrent guest bloggers including Ian Ayres, Daniel Hamermesh and Sudhir Venkatesh.   


Based on the iconic Nudge publication, Richard H.Thaler and Cass R. Sunstein shed insight into improving decisions about health, wealth, and happiness.   

Dan Ariely

Dan Ariely is a researcher in behavioral economics who explains his learnings and experience in simple terms. Post your questions to Dan directly on Twitter and Facebook. 

   Malcolm Gladwell

Malcolm Gladwell was named  one of Time Magazine's 100 Most Influential People. He is the author of books such as "The Tipping Point: How Little Things Make a Big Difference," and "Blink: The Power of Thinking Without Thinking".  

   Pricing Revolution

Learn the The Seven Principles of Pricing and how they could apply to your business.  

   Knowing & Making

A blog about cognitive and behavioural economics, which builds models of how psychology influences economic systems.


Deceit and SelfDeception [Trivers]

Robert Trivers seeks to answer one of the most provocative and consequential questions to face humanity: why do we lie to ourselves?                

Predictably Irrational 

Dan Ariely looks at why people make irrational and sometimes illogical decisions.                

[Thaler and Sunstein]

thaler nudge                
Richard Thaler and Cass Sunstein show that by understanding how people think their decisions can be influenced through 'nudges'.                

Thinking Fast & Slow [Kahneman]

Daniel Kahneman looks at the two ways in which we make decisions; fast, intuitive thinking, and slow, rational thinking.                




Mark Earls explores the psychology behind herd mentality among human beings and its implications for marketers.                



Robert Cialdini details 50 secrets about the science of persuasion and the art of getting people to say "yes".                


TEDxAmsterdam 2012 Rory Sutherland

Rory Sutherland explains the next revolution will be psychological, not technological.

David Mitchell's Soapbox: Choice is a bad idea

David Mitchell talks about the paralysis of choice in our daily lives.

The Science of Persuasion

Learn how to positively influence throughout your life with Robert Cialdini and Steve Martin.



Rory Sutherland on Behavioural Economics

Rory Sutherland expresses how new thinking is crucial to growth in advertising.