IPA Rory Sutherland on behavioural economics

IPA President Rory Sutherland explains why he is championing behavioural economics We need to broaden the definition of what we do to reflect the new reality of the market place because if we dont create a new model based on human understanding, then we are in danger of using 1950s packaged goods persuasive techniques to solve todays communications problems! With behavioural economics we can align ourselves to a recognizable science and not be held hostage to the media budget. It gives us a framework that will refresh our thinking and our talent pool and with it we can use ideas to turn human understanding into business and social advantage.

Dan Ariely: What Is Behavioral Economics?

Duke professor Dan Ariely has little faith in human rationality.

Authors@google: Richard Thaler

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy.

Turning behavioural insights into policy with Richard Thaler | 11.07.2011

Is it possible for the government to "nudge" individuals in to leading healthier lifestyles, saving for a rainy day and consuming less energy? Richard Thaler, co-author of Nudge, Improving Decisions About Health, Wealth, and Happiness, believes so. Nudge discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices - and look back at them with bafflement. We do this because as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself."

Daniel Kahneman: The riddle of experience vs. memory

http://www.ted.com Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.

Absolute beginners: behavioural economics and human happiness

This event was recorded on 8 February 2011 in Sheikh Zayed Theatre, New Academic Building In Absolute Beginners by The Jam, Paul Weller sang "I need the strength to go and get what I want". The problem is that we often want things that do not improve our wellbeing. Or at least that is what we think the evidence is telling us. This lecture explores the sources of our mistakes and the robustness of the evidence. It considers the implications for public policy of us being absolute beginners about the sources of our wellbeing. Paul Dolan is a Professor in the Department of Social Policy, LSE. He is the chief academic advisor on economic appraisal to the Government Economic Service and a seconded member of the Behavioural Insight Team in the Cabinet Office.