Applications are now open: May 4th to 31st
Now in its fifth year, Ogilvy Change are running a behavioural science summer school to offer eight people the chance to work on a live behaviour change brief and learn from the team in the South Bank office in London.
Ogilvy Change work with some of the world’s leading organisations, applying research in the behavioural sciences to solve business problems, with clients including British Airways, Kimberly Clark and Public Health England.
During this week-long experience of applying behavioural science to marketing, Summer Schoolers will work on two live behaviour change briefs provided by Pimp My Cause, with support from the Ogilvy Change team. Briefs in the past have ranged from encouraging more girls to take STEM subjects for the WISE Campaign, reducing harmful disease transmission to orangutans by preventing tourists hugging them for the Sumatran Orangutan Society, and reducing the taboo of talking about death for CEDAR. Across the week there will be seminars to learn how the Ogilvy Group business work by meeting a variety of people throughout the company.
The week culminates in a group presentation back to the organisation and an afternoon seminar and Q&A with Rory Sutherland. In the months following the Summer School, there will be opportunities to develop concepts into real-world interventions. Support and guidance will be provided by the Ogilvy Change team
A set amount of expenses will be paid to contribute to daily travel costs.
Who should apply?
Successful candidates will be well-read in the behavioural sciences literature and be able to apply their knowledge beyond the lab.
- Hold a passion for understanding psychology, decision making and behaviour
- Be applying behavioural sciences to real-world problems; either at work, at university or at home.
- Have recently graduated or currently studying for a degree in behavioural or social sciences
- Be able to attend the Summer School every day between from Monday 17th to Friday 21st July between 9:30am and 5:30pm at the Ogilvy office in Sea Containers on the South Bank, London
What's it like?
Blog post by Helen Mankin, Summer School 2016
UCL graduate, now working at Robert Cialdini’s ‘Influence at Work’
My motivation for applying to the Ogilvy Change Summer School was to gain an insight into how the behavioural economics principles I had been learning about were being applied in a real-world context, and where better to cut your teeth than the behavioural science unit of such a legendary agency. I also loved the fact that Ogilvy Change and the Summer School are underpinned by such positive social motives - #nudge4good!
This year the brief we tackled was with a charity called Care4Calais. After meeting with the client and learning all about the organisations incredible work, we were given two fascinating and challenging briefs. I was part of the team tasked with improving relationships between the French police and refugees in the Calais camp, and the other Summer Schoolers were responsible for increasing donations to the charity.
We used frameworks such as MINDSPACE to explore creative behavioural science solutions to our briefs, and during the week we also had sessions with key people from across the agency, including Planners, Creatives and Rory Sutherland himself! They offered amazing insights from their respective spheres, which really sparked our creative thinking as we began coming up with ideas for our behavioural interventions. The Ogilvy Change team were on hand throughout to offer their guidance, and we learnt a lot about the processes they use, from idea generation to the actual delivery of interventions. This was truly a rare and unique opportunity to be immersed in the company and to appreciate how the various Ogilvy teams collaborated and shared their knowledge.
For me, one of the most influential learnings from the week was how important it is to get a good grasp on the barriers and factors underlying the behaviours you are trying to change. In this case it meant expanding our perspectives to those of the French police and the refugees inhabiting the camps to better understand the issues faced by both parties. As part of this process we went to an exhibition, The Calais Jungle at the Southbank centre, which offered a snapshot of the needs, culture and hopes of the camp residents and the reality of the situation in Calais.